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Ratings of Cellular Carriers
These ratings report on how good a product
the cellular companies are offering, ranked
in order from best to worst. The first chart
includes subjective material, the second
reports cumulative sales and subscriber numbers.
Ranking of carriers based on the number of
customers are shown Below. This page updated July 1, 2009.
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These Ratings are based on our opinion of
what is important and how each carrier performs
in those areas. The higher the score, the
better. The better the coverage, or the lower
the price, the better the 'score'. We take
into account Coverage, Pricing, Roaming Partners,
Frequency, Customer Service and Features.
When "Total" scores are close,
consider attributes that are more or less
important to you, like International Roaming.
Comments about each carrier's ratings are
detailed below.
| Rank |
Carrier |
On-Network
Coverage |
Off-Network
Coverage |
Cost |
Customer Service |
Total |
| 1 |
Verizon |
5 |
5 |
1 |
3 |
14 |
| 2 |
Alltel# |
5 |
4 |
3 |
2 |
14 |
| 3 |
US Cellular |
4 |
4 |
3 |
3 |
14 |
| 4 |
AT&T |
4 |
5 |
2 |
2 |
13 |
| 5 |
T-Mobile |
3 |
4* |
3 |
3 |
13 |
| 6 |
Centennial |
4 |
4 |
2 |
2 |
12 |
| 7 |
Sprint |
3 |
5 |
2 |
1 |
11 |
| 8 |
Cricket |
2 |
4 |
3 |
1 |
10 |
| 9 |
Metro PCS |
2 |
4 |
3 |
1 |
10 |
| 10 |
Nextel |
3 |
1 |
2 |
2 |
8 |
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* Phone model dependent
# See Alltel comments, below
KEY:
- On-Network Coverage: (1 = worst, 5 = best) How much area the
carrier covers with all services, and within
their own service area, the coverage quality.
- Off-Network Coverage: (0 = none, 5 = best) How much area can be
accessed through roaming partners.
- Cost: (1 = least value, 3 = most value) How much
you get for your money.
- Customer Service: (1 = Below, 2 = Average, 3 = Above)
Additional Comments
Click on the carrier name for our detailed
reviews
- ALLTEL is among the best, and only suffers from
having "average" customer service,
but is being taken over by a new owner. For
those living in areas to be taken over by Verizon Wireless, expect the service to become more like
Verizon's over the next year. Coverage may
change but should eventually improve. For
those living in divested areas, you will be transferred to either AT&T
which will involve a change of handset, plans
and, potentially, coverage. Or you may be
transferred to Atlantic Tele-Network (ATN), which, for now, promises to involve the
fewest number of changes.
# Our rating reflects Alltel as a separate
network and the parts that will be sold to
AT&T or ATN.
- AT&T gets lower marks for their poor, or variable,
customer service. Also, while they have extensive
roaming agreements, they get a slight deduction
because there are fewer areas of GSM coverage,
especially in the rural west. This situation
may change in the future with the acquisition
of Alltel properties. In some parts of the
country, mostly east of the Mississippi River,
AT&T gets a better score for on-network coverage.
- CRICKET is available in over half of the 50 states
and is primarily an "Unlimited"
carrier. They also offer Unlimited
calls
while roaming in several large and
small
markets. In places they suffer from
weak
Local coverage.
- METRO PCS is a fast-growing "Unlimited"
carrier. They are available in many large
markets and offer a variety of plans. Roaming
is available, some of it Unlimited. Coverage
reports have been better than expected for
a new carrier.
- NEXTEL gets low marks for their inability to roam
on any other networks. Also, their parent
company, Sprint, states they are no longer
upgrading the Nextel network nor adding any
new coverage.
- SPRINT gets a slightly lower rating for coverage
due to its strictly PCS (1900 MHz) frequency,
however, they partly make up for it with
excellent roaming capabilities.
- T-MOBILE gets credit for optimizing their all-PCS
(1900 MHz) network better than others, but
is penalized for fewer roaming abilities.
Their Prepaid plans actually offer more roaming
capabilities than most other PrePaid services.
*This rating applies to customers with dual-band
(850 MHz-capable) equipment.
- US CELLULAR Gets a slight drop for their mixture of
Cellular and PCS coverage, and slightly fewer
roaming agreements.
- VERIZON gets good marks across the board, but a
slight hit for being just a little more expensive.
Their customer service department actually
closes at 11pm (but not if you have a technical
problem), but makes up for it with excellent
customer service.
These figures are from most recent company
reports available. Most are from 4th Quarter,
2008 results. Totals include postpaid, prepaid
and wholesale customers. Our list includes
Prepaid companies that are separate from
their underlying carrier.
| Rank |
Carrier |
Customers |
| 1 |
Verizon Wireless (a) |
86.6 Million |
| 2 |
AT&T (a) |
74.9 Million |
| 3 |
Sprint/Nextel |
49.1 Million |
| 4 |
T-Mobile |
32.1 Million |
| 5 |
US Cellular |
6.2 Million |
| 6 |
Metro PCS |
4.8 Million |
| 7 |
Cricket |
3.5 Million |
| 8 |
Centennial (b) |
1.1 Million |
| 9 |
ATN/Alltel (c) |
800,000 |
| 10 |
Cincinnati Bell |
567,000 |
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| (a) |
Does not include divested Alltel or Unicel
customers |
| (b) |
To be purchased by AT&T, 2009 |
| (c) |
Alltel divested network to be purchased by
ATN, 2009 |
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